In 2005 I went to the We Media Conference in New York and thought it was pretty interesting, made some good contacts and formed some new ideas. So in 2006 the BBC, with Reuters, hosted the We Media conference in London. This was less good - although not as bad as some fulminating bloggers alleged. The real problem was a difference of expectation between the blogging-social media community, old media and manufacturers - all of whom were invited and between whom the organisers were trying to build some bridges. Last week, We Media was in Miami. I didn't go. Mark Glaser reviews it here.
The same complaints, and mismatching expectations, it seems from the comments:
Mark... am I right in assuming you feel the 'We' in We Media is really... 'Them'? That this conference, while posing as an opportunity to talk about incorporating the best of soft media into Old Media, is really about how they can retain or recapture the marketplace?
Enough of conferences going over the same ground, enough of bloggers (several of whom make their living from consulting with big organisations) saying big media doesn't "get it" and only they have insight, enough of big media publicly agonising over how to respond to the huge disruption the internet has brought. Enough of the fallacy of thinking there is some kind of power struggle going on. It's about integration, not subsititution...
For me this year has to be less about talking and more about doing.