What we say is not what we do...
For those of us used to the vagaries of the BBC's audience this comes as no surprise. Often the most viewed stories and pages on the news website are, disappointingly not those on macro-economic theory, but the offbeat ones. However if you highlight those in any way (even just easing navigation) the BBC is, of course, accused of dumbing down. Perhaps uniquely online, many users want the BBC to reflect something other than their actual preferences and behaviours.
It's what we call "One Man And His Dog" syndrome. Some years ago the BBC cancelled a long running programme dedicated to sheepdog trials because the audience had fallen away. But the response to cancelling it outweighed any audience it had received for a long time. People didn't want to watch it - they just wanted to know it was there...
Then there was the exciting moment when we were able to watch live the search box on the news website to see what our users were looking for. Would it be Foreign news? Domestic policy? Business? Politics? No, the most common search was, of course, for Britney Spears. Quite why they came to the BBC news site to look for her is anyone's guess. Perhaps they believed all those stories about dumbing down...





