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January 15, 2008

The Tens

Im glad ITV's News at Ten is back. It's good for Broadcast News in general and serious competition will keep the BBC on its toes. But you didn't have to wait long to see what will differentiate them. ITV led with a scoop interview with Hasnat Khan, Diana's last love. The BBC led with John Simpson undercover in Zimbabwe. Feel the difference and make your choice. (Or contrast the two editors: ITV's Deborah Turness says she wants to leave viewers with a smile or a tear in their eye. The BBC's Peter Horrocks says he wants to give viewers something to think about) First night ratings (which aren't the final measure of success) 3.8 to them 4.9 to the BBC.

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