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David Schlesinger talks to IOC about the new realities of media: the only path is to embrace the change and embrace the new. Longing for the ways of the past will not work.
We in the traditional media and you in the IOC must concentrate our efforts on defining and developing that which really adds value.
That means understanding what really can be exclusive and what really is insightful.
It means truly exploiting real expertise.It means, to my earlier point, using all the multimedia tools available and all the smart multimedia journalists to provide a package so much stronger than any one individual strand.
It means working with the mobile phone and digital camera and social media-enabled public and not against them.
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June 26, 2009
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