One of my last tasks for the BBC has been to make a short film for the College of Journalism on Citizen Journalism. After 5 or 6 years explaining why it matters, Im almost talked out on the subject. However, it's now established as a core element of how news organisations all over the world report events.
The film sets up what potential contributors may need to think about before sending material in to the BBC - or any other news organisation. Legal issues (libel, trespass, privacy) safety and logistics.
It was filmed on one of the coldest days of the year and reminded me of two things:
- why I carved out a career off camera not on it.
- the artifice of filming. One of the benefits of material supplied by the public is its authenticity.
If it turns out to be any good it will be entirely due to the film and editing team. If not, its entirely my fault.
Agreed. Some folks use push/pull, and some of this comes from the "permission markeitng" concept from Seth Godin from about a decade ago. I also agree with you that social media and the ability to have a conversation (like this one) change the game. So maybe we need a new term?
You have some good points, and the best one might be that I prefer to debate less and do more marketing! If you are ever in Boston, look me up and I'll give you a tour of the HubSpot offices and buy you a coffee.
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