It's announced today that I'm joining Edelman in May as Global Vice Chairman and Chief Content Officer. It's a new role designed to develop the opportunities for organisations to use digital media to connect directly with the public. I will also be helping to run their crisis and issues practice.
When I decided to leave the BBC I wanted to find a job that was:
- very different, but..
- still connected to global affairs
- involved in digital media
- in a creative organisation
Edelman ticks all of those boxes. They are an organisation that I have admired for taking a leading role in the use of social media, and their work on Trust and Public Engagement among other issues.
Some people will be surprised that a journalist who has stuck his neck out on many occasions for the independence of news media has joined a PR company. It misses the point. Edelman are redefining corporate communications and growing fast. As digital media explodes traditional channels, they are exploiting the new opportunities that are opening up. It's a stake in the future - I'm looking forward to it.