links for 2010-08-28

• Building modern PR campaigns and telling digital stories
  Bob Pickard
  (tags: PR storytelling marketing business digital content)
• Location-based social networks: Where are you? | The Economist
  If they are to grow significantly, mobile social networks will have to work overtime to convince potential users that sensitive information about their movements is being kept safe from, say, burglars.
  (tags: economist foursquare facebook socialmedia location internet digital marketing business)
• Social Media's Critical Path: Relevance to Resonance to Significance - Brian Solis - The Conversation - Harvard Business Review
  Consistently demonstrating relevance over time and continually striving to earn resonance will contribute to the level of significance of any businesses in the long run. In the social economy,
  (tags: hbr socialmedia business marketing)