Broadcasters rise to the challenge of the YouTube age
Report by Duncan Stanworth of BBC Monitoring at the News Xchange 2007 conference in Berlin on 26 October
The mushrooming of open-source internet video provides a bottomless well of programme material, particularly in the political sphere, but it poses key challenges for mainstream media, the News Xchange 2007 conference in Berlin has heard.
Patrick Walker, head of video partnerships at the Google search engine and leading video-sharing site YouTube, said the site's founders could not have foreseen its potential. More than 100,000 years' worth of video has been posted since 2005 (correction) People have watched more than 100,000 years worth of YouTube videos since the company was founded in 2005. Footage has documented political upheaval, natural disasters and human rights abuses - including street protests in Burma, wildfires in California, and the beating of civilians by police in Egypt.
Internet video has increased public participation in politics, and has forced politicians to be accountable for their words and deeds, Walker said. It has introduced a new, young audience to the political process. But Andrew Keen, author of "Cult of the Amateur" and a critic of the trivialization of politics, said online video has put politicians on the defensive. In particular, US politicians are "vulnerable every second, and saying less and less". He dubbed the forthcoming US presidential poll the "YouTube election", saying it will be less open, and less spontaneous, as a consequence.
"Editorial integrity"
Speakers saw an ongoing role for "traditional" media. Julien Pain, editor of user-generated content (UGC) at France 24 TV, said it was crucial to check the provenance of open-source internet video: "It is our job as journalists, not YouTube's problem." Keen said Google and YouTube were media companies, with moral and other responsibilities for managing content. He urged open-source video providers to bring in traditional media, "to help it to grow up". "You need gatekeepers, editors and fact checkers.
This is the big problem with the Web 2.0 business premise. Mainstream media needs to defend its editorial integrity in the face of this," he said. Sam Feist, political editor at CNN, said his network was "peacefully co-existing" with YouTube and its ilk, but was becoming dependent on open source video. Traditional media and UGC have different roles: "The public gets it - you don't watch YouTube for the news."
Journalism has embraced open-source video as a transmission mechanism, but is "ever more important in the YouTube age". The "coin of the realm" for CNN is trust, he said. But former Canadian Broadcasting Corporation boss Tony Burman questioned how a "trust and verifier" role can be maintained in the face of massive downsizing at traditional media outlets, including newspapers and the BBC.
Media freedom
Sami Ben Gharbia, from blog aggregator Global Voices, said online video has a great impact in countries with limited media freedom. UGC has pushed mainstream media in parts of the Arab world towards addressing previously-taboo topics. However, it is vulnerable to the whims of officials; for instance, the Moroccan authorities blocked internet access after Polisario supporters posted online video material. Julien Pain noted that by cracking down on a few video posters, security forces are able to deter many potential contributors.
Al-Jazeera English's Richard Gizbert raised the issue of moral accountability. Yahoo!, he said, "had a lot to answer for over its performance in China", where it had handed over information about political dissidents' emails to the authorities. Walker conceded that the Chinese Google site "does have an accommodation for government policy", but added that the servers are based outside the country "so that the government cannot get personal information from us".
"Narcissistic generation"
The rise of online video and UGC indicates a hostlity towards traditional media outlets, some speakers noted. Robert Freeman, from the Guardian newspaper in the UK, said YouTube was popular precisely because it was not mainstream. He identified a generation of media consumers who eschewed TV and radio and saw the world solely from the point of view of what their peers were looking at on the internet. Keen echoed this, noting that social networking site Facebook was a "next-generation TV channel". But, citing a recent CNN debate in which US presidential candidates fielded questions submitted by YouTube posters, he bemoaned the fact that the user was becoming the "star". "A narcissistic generation wants to make politics about itself," he said. The challenge for the mainstream media is to find a way to create "good citizens" and to educate a generation that focuses on itself.
Looking ahead, YouTube's Patrick Walker told delegates to expect better tools and greater accessibility. The disparate nature of media is here to stay, he said. But Keen saw a future in which the smart money would gravitate towards experience and professionalism. "The experts are going to fight back", he predicted.
Source: BBC Monitoring research 29 Oct 07